The Lactivist

Aimed at supporting nursing moms by promoting issues like extended breastfeeding, breastfeeding in public and human milk bank donation. The Lactivist is a little on the irreverent side, but we aim to educate through humor and we hope that you'll laugh with us.

100% of the profits from the sale of any milk bank shirt is donated directly to the Mother's Milk Bank of Ohio. Shop the Lactivist Store.

How The Lactivist Got Started


The Lactvist was actually born as a fun project for my "real" job as editor of Search Engine Guide, a site aimed at educating small business owners about marketing their web sites online.

See in my every day life, I'm a search engine marketing consultant that edits an industry site called Search Engine Guide. Our audience is mostly made up of small business owners and hopeful entreprenuers that are trying to learn how to market their businesses online. Many of them are what I call "shoestring entreprenuers," which means that they operate their businesses with virtually no capital and in their spare time. I wanted to see things from their perspective and provide some insight that might help them out, so I decided to issue a thirty day challenge to myself. I wanted to see if I could set up a new online business, in my free time, with zero capital and manage to turn a profit by the end of the thiry days.

You can learn more about the project (or follow along) at Search Engine Guide:
Zero Cash, a Little Talent and 30 Days.

The real question for this site though is why "The Lactivist?"

Basically, my daughter turned a year old on the day I launched this site. When I had her, I had hoped to be able to breastfeed her, but due to a combination of issues, nursing just didn't work out. Thankfully, I'd had a friend that had exclusively pumped and I knew it was an option. So, by the time Elnora was three days old, I had switched to exclusively pumping.

My goal was to make it a full year. It was hard work and it was interesting and sometimes it was funny. (How many people can say that they've pumped milk on a rifle range, or in the back of a bus on the way to Yahoo! headquarters while talking to a VP from the New York Times?) But I also know that I never would have made it without the support of many of the amazing women that I've met online in discussion boards.

Also, timing worked out just right that a milk bank opened in Columbus just after Nora was born. Because I was exclusively pumping, and because Elnora's never been much of an eater, I had plenty of milk to share. Elnora turns one today, which is the last day that I can donate, so we'll be going down next week to take our last donation. I'm not sure just how many ounces I've been able to donate, but I know that it's probably close to 3000.

So what it boils down to, is that I needed to come up with a business idea at about the same time that I was looking for a way to offer something back to all those hard working breastfeeding moms that helped me get through things. These are the types of shirts that I wished I'd owned during the past year. Hopefully, they'll bring a smile to the face of some other new mom that needs a bit of a pick-me-up to make it through herself.

That's what The Lactivist is all about.